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Crafting strategy : embodied metaphors in practice by Loizos Th Heracleous; Claus D Jacobs

By Loizos Th Heracleous; Claus D Jacobs

The rationalist method of strategizing emphasizes analytical and convergent considering. with out denying the significance of this method, this e-book argues that strategists needs to discover ways to supplement it with a extra inventive method of strategizing that emphasizes man made and divergent methods of considering. The theoretical underpinnings of this technique contain embodied realism, interpretivism, perform concept, conception of play, layout pondering, in addition to discursive methods similar to metaphorical research, narrative research, dialogical research and hermeneutics. The ebook comprises in-depth discussions of those theories and exhibits how they are often positioned into perform via featuring distinct analyses of embodied metaphors outfitted through teams of brokers with step by step causes of the way this procedure could be applied and facilitated. The hyperlink among idea and perform is additional supported through the inclusion of numerous vignettes that describe how this procedure has been effectively hired in a few firms, together with BASF and UNICEF
''The rationalist method of strategizing emphasizes analytical and convergent considering. with no denying the significance of this method, this e-book argues that strategists needs to learn how to supplement it with a extra artistic method of strategizing that emphasizes artificial and divergent methods of pondering. The theoretical underpinnings of this strategy contain embodied realism, interpretivism, perform concept, conception of play, layout considering, in addition to discursive ways akin to metaphorical research, narrative research, dialogical research and hermeneutics. The publication comprises in-depth discussions of those theories and indicates how they are often positioned into perform by means of offering particular analyses of embodied metaphors equipped by means of teams of brokers with step by step reasons of ways this method may be applied and facilitated. The hyperlink among concept and perform is additional supported via the inclusion of a number of vignettes that describe how this strategy has been effectively hired in a couple of organisations, together with BASF and UNICEF''--  Read more... computing device generated contents be aware: record of figures; record of tables; Acknowledgements; Preface; Vignette A: BASF; 1. Strategizing out of the field; Vignette B: UNICEF; 2. Metaphor and embodied realism; three. examining embodied metaphors as an interpretive, hermeneutic endeavour; Vignette C: Voltigo (Fribourg); four. Crafting technique as a convention of embodied recursive enactment; five. Play, analogical reasoning and discussion within the crafting of technique; Vignette D: Hephata; 6. realizing businesses via embodied metaphors; 7. Sensemaking via embodied metaphors in association improvement; Vignette E: Privatbank; eight. procedure as a crafting perform; Vignette F: Worldvision New Zealand; nine. the method of strategizing via crafting embodied metaphors; word list; Index

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Distinguishing between lateral and vertical moves. - Strategic frameworks used imply corresponding evaluations and solutions. - Scenario development a possibility. - Higher likelihood of lateral moves (incremental ideas) and me-too strategies emerging. - Potential solutions emerge throughout design process. - Social processes associated with effective realization of solutions occur through design process. - Higher likelihood of vertical moves (novel ideas) emerging. Bringing problems and solutions together - Seeing problem and solution as interconnected and not imposing a linear order.

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