By Deborah Cadbury
that includes a forged of savvy marketers, extraordinary eccentrics, and inventive visionaries, Chocolate Wars is a scrumptious background of the fierce, 150-year enterprise competition for one of many world's so much coveted markets.
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Additional info for Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers
Example text
Richard was drawn to her “bright and vivacious” manner. In preparation for bringing home a wife, he had purchased a house on Wheeley’s Road, about two miles from the factory. Spare moments were spent preparing the garden, transferring cuttings of his favorite plants from the rockery in his father’s garden. “My little home is beginning to look quite charming now it is nearly completed,” he told his youngest brother, Henry. There was just the furniture to buy before his wedding in July. During the spring of 1861, the tone of the brothers’ discussion changed.
The unstoppable engine of the Industrial Revolution had turned this modest market town into a great sprawling metropolis. Country dwellers hungry for work drove the population from 11,000 in 1720 to more than 200,000 by 1850. In the city they found towering chimneys that turned the skies thunder grey and taskmasters unbending in their demands. Machines, oblivious to the seasons, never stopped issuing the unspoken command: more labor, more work, and more toil to feed the looms, to fire the furnaces, and to drive the relentless wheels of commerce and industry far beyond English shores.
As their business had declined, the volume of these cheaper materials had increased. “At the time we made a cocoa drink of which we were not very proud,” recalls George Cadbury. ” This “gruel” sold to the public under names that were common at the time for cocoa dealers such as Cocoa Paste, Soluble Chocolate Powder, Best Chocolate Powder, Fine Crown, Best Plain, Plain, Rock Cocoa, Penny Chocolate, or even Penny Soluble Chocolate. Customers did not buy it in the form of a powder but as a fatty paste made into a block or cake.