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CauseWired: Plugging In, Getting Involved, Changing the by Tom Watson

By Tom Watson

Now in paperback, an eye-opening advisor to the big societal effect of on-line social networks

For today's super-wired, always-on, live-life-in-public younger american citizens, the factors they help outline who they're. Societal aspirations have so permeated the "net native" inhabitants that motives became like musical tastes. CauseWired illustrates stressed reasons in motion, bringing real-world tales to readers.

Tracks the large societal influence on motives of on-line social networks-from blogs, to video, to the increase of social networks
unearths the intense effect of on-line social networks-in elevating cash for charity, in altering the political weather and electing applicants, and in elevating recognition for causes

From fb factors and campaigns on MySpace, to a raft of latest startups and leading edge tasks like Kiva, and DonorsChoose, this immensely proper booklet can provide actionable examine and proposals to aid readers release their very own profitable stressed social campaigns.

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Extra info for CauseWired: Plugging In, Getting Involved, Changing the World

Sample text

The first was an act of nature. The second was not. The second disaster, still ongoing, is unforgivable. That’s the only word that comes to mind, a word I keep repeating to myself. These deaths, these men, these women, these infants dying now in these hours didn’t have to happen. They did not have to die waiting for convoys to gather outside their city or for reservists to stand alongside their shattered police forces. They did not have to wait in darkness and fear for help to arrive, only to struggle for days without that help ever coming.

The song was called “Rough Boys,” and it came from a searing moment in the studio when Townshend, by then seen as an aging relic of an earlier age by some critics, reacted with a fury to the rise of punk rock in Britain and the United States. It was a time of smaller labels, smaller venues, and tremendous invention and change on the rock scene, when the music was boiled down to its essence by a network of young, angry musicians who abhorred both the big, flabby, arena-filling stars of the 1960s and 1970s and the mind-thumping, empty pulse of disco.

Indd 17 9/24/08 12:07:18 PM 18 CauseWired Jean Case is CEO of the Case Foundation, which she created with her husband, Steve, founder of America Online and one of the nation’s pioneers in the media technology business. The Case Foundation is heavily involved in priming the pump for online causes, getting more people involved and keying activism. She talks regularly about the optimism she feels about the younger generation of activists, noting that almost half the world’s population is under 25.

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