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Business Plans Handbook, Volume 11 by Lynn Pearce

By Lynn Pearce

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Additional resources for Business Plans Handbook, Volume 11

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However, the greatest profit margin is incurred from alcohol sales, mainly house brewed items. Pricing will change from time to time due to certain conditions, but will remain the same for the most part. Pricing will be reviewed on a monthly basis at a minimum. Alcohol prices will vary depending upon competitor pricing, size, and cost of goods. The Hopstreet Brewery will price its beers similarly to competitors. Furthermore, larger beers will be more expensive, but will be a better deal per ounce than smaller beverages.

To determine the amount of locals we may encounter, radial studies must be completed. Within a 1–mile radius of The Hopstreet 22 B U S I N E S S P L A N S H A N D B O O K , Volume 11 BREWPUB Brewery there are 9,732 adults over the age of 21; 64,977 within a 5–mile radius; 253,434 within a 10–mile radius; and 574,995 within a 15–mile radius. Moreover, more than two thirds of these people have an average income of over $30,000. The demographic of the brew nut is hard to nail down. These are just people who love trying beer.

Will send personalized letters, birthday coupons, emails, web promotions, etc to Hopstreet Brewery customers. The effectiveness of this will be measured by the amount of customers using these coupons or customers noting they received a letter. The cost of this service is $350 a month. The Hopstreet Brewery will begin use of this service a few months after opening, and if it proves not to be cost effective, the brewpub will no longer use the service. MarketGroup Inc. has helped develop customer bases for many prominent Charlotte restaurants like Nook in the Square, Cathy’s Cafe, and Dimanto’s Italian Eatery.

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