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BRICs and Beyond: Lessons on Emerging Markets by Stephanie Jones

By Stephanie Jones

BRICs and Beyond is a global company government textual content written specifically for government and MBA scholars. it's in line with huge consulting in rising economies and a number of other years of expertise instructing govt MBA classes around the world. the writer has regularly confronted the matter that the on hand textbooks for instructing overseas enterprise concentrated virtually completely on examples of Western multinationals for case illustrations. within the strategy of getting ready instances closer to the rising marketplace she labored in, the writer discovered that the usually interesting, usually insightful and regularly diverse method of company illustrated by way of those situations will be required examining for MBA scholars in normal Western environments too.

With its wide selection of present case illustrations and concise summaries this can be a new-generation textual content that might welcome state-of-the-art MBA scholar to the broader international of twenty first century overseas business.

". . . this ebook is required not just since it appears to be like at enterprise from the BRICs issues of view; it additionally seems at enterprise from the viewpoint of tomorrow's enterprise leaders and the demanding situations that they are going to need to cope with." --Professor Jonathan Gosling, Centre for management experiences, and co-founder, The One-Planet MBA, the college of Exeter, UK

". . . Stephanie Jones advises Western companies on doing company in rising economies in a refreshingly trouble-free demeanour, integrating in a unique means her 3 a long time of worldwide, useful adventure with the day-by-day barrage of reporting at the BRICs--distilling from those many classes and ideas. . ." --Extracted from the Foreword, through Professor Wim Naudé, Director of analysis, Maastricht institution of Management

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Additional info for BRICs and Beyond: Lessons on Emerging Markets

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This opportunity to provide sought-after investing can be a useful bargaining stance for Western executives dealing with emerging market businesses. indd 37 21/05/12 12:12 PM 38 BRICS and Beyond business is one approach; these businesses investing in your country can be another option (see Chapter 8). India is well-known for extensive bureaucracy, inter-corporate disputes, official corruption and heavy pressure on paying taxes – and this has resulted in Western multinationals being put off India completely, or at least taking their time to enter the subcontinent.

Many emerging market companies feel no patriotic obligations, and often feel much safer investing in more mature markets known for greater reliability, and which can have more prestige and status. This opportunity to provide sought-after investing can be a useful bargaining stance for Western executives dealing with emerging market businesses. indd 37 21/05/12 12:12 PM 38 BRICS and Beyond business is one approach; these businesses investing in your country can be another option (see Chapter 8).

China has been famous for (and highly competent at) censorship for years, controlling internet sites, mobile telephone coverage and newspapers – especially during big events. Party milestones are celebrated with millions attending without a single mobile telephone going off. Hotmail and Gmail accounts have become a blank screen. indd 35 21/05/12 12:12 PM 36 BRICS and Beyond are changing, in so far that the Wenzhou rail crash in 2011, for example, spawned a massive outcry, even producing concerns about government corruption and hypocrisy.

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