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Breakthrough!: A 7-Step System for Developing Unexpected and by Paul Kurnit

By Paul Kurnit

Think of a few giant rules that experience turn into enterprise and cultural phenomena: how Starbucks reworked a declining espresso industry by way of combining an adventure vacation spot with a top rate product. Or how the verified idea that "dolls are for women" used to be shattered via a toy line known as G.I. Joe. most folks mistakenly imagine step forward principles are a question of divine suggestion and success. This ebook unearths a step by step technique participants and enterprises can use to enhance, create, and nurture the categories of recent services and products that catch the public's mind's eye. Loaded with examples and choked with trouble-free reasons of the tactics that may result in breakout hits, this ebook exhibits readers find out how to create an concept method, motivate free-thinking, preserve sturdy rules, and convey innovative, profit producing new thoughts to industry.

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Extra info for Breakthrough!: A 7-Step System for Developing Unexpected and Profitable Ideas

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If your business could be better, the only person who can make it better is you. And to do that, you need to make a plan. Which is what this entire book is about. ” Uh-oh. Sounds like what the dinosaurs used to say to each other just before the meteor struck (or the Great Flood, depending on your evolutionist beliefs). Department stores were doing “same old, same old” just before big-box discounters showed up. Big-box discounters were doing “same old, same old” just before the Internet showed up.

H O W YA D O I N’ ? lied. ” And every business should strive to give this answer: “It’s great. ” Nothing remains the same, so no matter what shape your business is in, you should be actively engaged in an effort to improve it. And not just by increasing your share of the market, but by remaining (or becoming) an innovative leader. Once you adopt this positive, aspirational mindset, the first question is: What do you have to do to even start the process? And chances are, the answer is that you have to take a close look at the status quo in your organization.

And now that she mentioned it, we agree with her. However, you’ve got to know that the very idea of a new idea is going to be alien and uncomfortable to your management. Start with What You Know You know far more about new product development than you realize. Develop a presentation that asks (and answers) some basic questions: 1. Where are we heading? 2. What factors should contribute to our success? 3. What are the known threats to our success? 4. What can we “own”? Start to ask (and answer) these questions about where the company is now, where it’s heading, and where it could be heading.

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