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Big Brown: The Untold Story of UPS by Greg Niemann

By Greg Niemann

Even supposing its brown trucks are on each block and its supply provider reaches greater than two hundred nations, UPS is without doubt one of the world’s such a lot underestimated and misunderstood companies.

For the 1st time, a UPS “lifer” tells the behind-the-scenes tale of the way a small messenger carrier turned a enterprise great. mammoth Brown unearths the outstanding 100-year background of UPS and the lifetime of its founder Jim Casey—one of the best unknown capitalists of the 20 th century. Casey pursued a Spartan enterprise philosophy that emphasised army self-discipline, drab uniforms, and reliability over flash—a version that remains mirrored in UPS tradition today.

giant Brown examines the entire seeming paradoxes approximately UPS: from its conventional administration type and strict regulations coupled with excessive worker loyalty and robust hard work family members; from its old “anti-marketing” bias (why brown?) to its sterling model loyalty and recognition for caliber.

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Additional resources for Big Brown: The Untold Story of UPS

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Jim had no problem with this ideal and didn’t expect anyone who worked for UPS to have a problem with it, either. c02 1/2/07 3:02 PM Page 29 THE GREATEST AMERICAN CAPITALIST YOU’VE NEVER HEARD OF 29 He encouraged his staff to look at themselves through the eyes of the customer, saying, “Customers judge us by the visual and mental impression they get. If those impressions are to be favorable, we must have the appearance of doing a good job. ” Neatness and dependability relied on alert, sober employees.

The company, founded in that six-by-seven-foot basement office, would eventually become United Parcel Service. c04 1/2/07 3:02 PM Page 43 4 THE FIRST BIG BROWN Today, in Seattle’s historic Pioneer Square area, gurgling water splashes through a densely green oasis called Waterfall Garden. Hardly anyone knows, unless they stop to peer at the modest sign, that the privately maintained park was opened by Jim Casey in 1977 on the exact site of the subterranean American Messenger Company office, in honor of UPS’s birthplace.

Jim Casey didn’t make this happen in a wink of the eye. S. Postal Service, reflects a network that took almost Casey’s entire life to realize. You’ll read later about UPS’s long slog to acquire the rights to deliver in new regions across the country. c02 26 1/2/07 3:02 PM Page 26 BIG BROWN You’ll also learn how Jim created his formula for acquisition and dedicated management—partnership; that his response to unionization was good benefits; his solution to buyout was buy back; his answer to civil unrest was equal opportunity and to dissent was immediate communication; his answer for sluggish layers of management was decentralization, and his attitude toward employees was an unwavering belief in and respect for the individual.

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