By Stephen Bitgood
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Extra resources for Attention and Value: Keys to Understanding Museum Visitors
Example text
Note that the two mammal areas were again similar in terms of visitor response, despite the order of viewing. 6: Percentage of Visitors Reading Labels in Each Section (from Porter, 1938) View Order No. of Cases Leaflet, % No Leaflet, % 1 22 36 22 2 31 24 12 3 30 20 12 4 48 17 10 5 56 10 10 Although Porter interpreted her findings in terms of exhibition viewing order, the evidence suggests that the number of exhibit elements per exhibit area might have been more important. Given the confounding variables, we can only speculate about the outcome.
5 No. 8 30 ▷ Chapter 2 The density of paintings (4 versus 8 versus 12 per section) had a marked impact on average viewing time per painting. The higher the density, the shorter the viewing time and the smaller the percentage of artworks viewed. Decreases in viewing time over successive artworks viewed did not occur for the 12-painting condition. Higher density resulted in greater visitor selectivity in what they viewed: the highest percentage of the total available was viewed when there was the lowest density (four per section).
He did not provide a detailed explanation of the mechanisms that tie together all of the concepts and variables he identified. Gianna Moscardo and Ellen Langer Gianna Moscardo is one of several researchers who have invoked Ellen Langer’s (1989) concept of mindfulness-mindlessness to visitor attention. Langer Review of Visitor Attention Theories and Models ◁ 45 describes “mindfulness” as “ . . ” Langer explicitly argues that being mindful is always a good thing; being mindless is not. My understanding is that Langer’s concept of mindfulness implies deeply engaged attention, but all deeply engaged attention is not being mindful.