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A Framework for Discussing Normative Theories of Business Et

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Extra info for A Framework for Discussing Normative Theories of Business Et

Sample text

These are narratives that are told by the entrepreneurs themselves – like Jack Welch, for example. He told stories about his success, his active life as top manager of General Electric, and these stories are retold by journalists and scientists. So, it’s very difficult to find something like a real story or a true story, because we all read about successful entrepreneurs in the newspapers, scientific articles and books. So, our impression is always influenced by narratives. AM: Or the narrative is a representation of what we think it was like.

Liebl describes this model as a cognitive representation of strategic interlinkages (Liebl 1996: 44). But again, this model also disregards the possibility that the company has an impact on its environment. The environment is not static. Smircich and Stubbart interpret this understanding of strategic management as follows: “This view emphasizes recognition of what already exists. Environmental analysis thus entails discovery, or finding things that are already somewhere waiting to be found“(Smircich and Stubbart 1985: 725).

10, No. 4, pp. 724-736. /Strüber, D. ) (1995): Gestalttheorie als Forschungsperspektive. Festschrift zur Emeritierung von Manfred Sader. Münster/Hamburg: Lit, pp. 75-115. Sternberg, R. /Ben-Zeev, T. (2001): Complex cognition: the psychology of human thought. New York: Oxford University Press. Weick, K. /Sutcliffe K. M. (2001): Managing the unexpected: assuring high performance in an age of complexity. San Francisco: Jossey-Bass.  Interview: Fashion, Innovation and Science Alfred Kieser and Suleika Bort Andreas Müller: We are sitting here together with Alfred Kieser and Suleika Bort for an interview about their participation in the conference “Narrative and Innovation”.

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